Mladen Gorchev

UX/UI Designer & Front-End Developer

About

A creative and technically strong UX/UI designer and front-end developer with over 10 years of experience delivering engaging, user-friendly digital experiences across web and mobile. Skilled in the full design workflow — from user research and wireframing through to high-fidelity visual design and implementing responsive, accessible front-ends using modern web technologies.

I take complex, messy systems and turn them into experiences that feel simple and intuitive. Strong understanding of UX/UI principles, information architecture, SEO best practices, and performance optimisation. Experienced integrating designs into WordPress and delivering bespoke e-commerce sites on Shopify, with a focus on collaborating across design, development and business teams.

Technical Skills

Design Tools

Figma Sketch Balsamiq Adobe XD Photoshop Illustrator After Effects

UX/UI Process

Wireframing User Flows Prototyping Usability Testing Iterative Design Information Architecture

Front-End

HTML5 CSS3 SCSS/SASS JavaScript (ES6+) jQuery Bootstrap Responsive Design Tailwind CSS

Frameworks

React Flutter (Dart)

CMS & E-commerce

WordPress Gutenberg ACF CF7 Shopify Liquid

Other

Git Bitbucket Jira Notion Claude Code Copilot SEO Analytics Accessibility (WCAG) Performance

Experience

UX/UI Designer & Front-End Developer

Propertybox / FocalAgent

January 2018 – Present

Responsible for end-to-end web design and front-end development across WordPress sites and Flutter mobile applications. Combined visual design, UX thinking, and technical implementation.

  • Designed and built bespoke WordPress sites with custom themes, Gutenberg blocks, and full visual design
  • Led UX redesign of Estate Agent Hub with user research, wireframes, and high-fidelity prototypes
  • Designed and built Vixel video platform with full visual design, UX/UI decisions, and React implementation
  • Developed design systems, component libraries, and documentation for consistency across products
  • Applied SEO best practices and performance optimisation across all digital properties
  • Managed hosting, DNS, SSL certificates, and security for all web properties

UX/UI Designer & Shopify Developer

WeMakeWebsites Agency

August 2016 – January 2018

Agency role delivering bespoke e-commerce websites for high-profile brands. Complete design-to-build workflow from initial research through final implementation.

  • Created wireframes, user flows, and high-fidelity visual designs in Sketch and Figma
  • Designed responsive Shopify storefronts with focus on conversion-oriented UX patterns
  • Implemented bespoke Shopify themes using Liquid, HTML5, CSS3, and JavaScript
  • Worked directly with clients as key point of contact throughout projects
  • Notable clients: Kitri Studio, Penguin Books, Hummingbird Bakery

Full Stack Developer

CAD2B Ltd.

September 2015 – March 2016
  • Designed and built company website, CMS, blog, and forum from scratch using Ruby on Rails
  • Integrated Google Maps API, Analytics, and MailChimp email templates
  • Managed hosting, SSL, and server configuration on DigitalOcean

Front-End Developer

Fathom Group

June 2013 – July 2015
  • Converted designer mockups into responsive HTML5/CSS3/JavaScript in .NET environments
  • Built Ruby on Rails systems including jobs boards, blogs, and CMS platforms
  • Collaborated with designers to preserve UX intent in implementations

UI/UX Designer & Developer

Camplight

December 2012 – June 2013
  • Designed user interfaces for web and iOS/Android applications
  • Produced wireframes, user flows, and high-fidelity mockups for stakeholder review

Earlier roles:

  • UX/UI Designer — Media Sand-Box Ltd. (March 2012 – December 2012)
  • Front-End Developer — Alkuvoima East (August 2011 – January 2012)
  • Graphic & UX/UI Designer — GNET Ltd. (June 2011 – August 2011)

Let's work together

Interested in collaborating? I'm currently open to freelance projects and full-time opportunities.