UX/UI designer. I take complex products and make them straightforward — for the people who actually use them.
Projects where I can show the thinking, not just the outcome
Mobile-first redesign of an internal operations platform
Redesign, visual identity and Shopify experience for the EU arm of a B2B diagnostic tools business
Rethinking how property videos are made — concept, design and build of a template-driven video platform
Front-end development across Shopify and WordPress — selected clients
(pronounced Mwaden)
I’m a UX/UI designer with a focus on creating digital products that are clear, efficient, and genuinely useful. I care deeply about how people actually use the things I design — not just how they look.
Over the past few years I’ve worked on internal tools, SaaS platforms, and customer-facing products. I particularly enjoy taking complex, messy systems and turning them into experiences that feel simple and intuitive.